Scarborough Southwest Campaign

Scarborough
Strong.

8 years as your MPP. Now running to be your MP. A 50-asset tactical engine engineered for Scarborough Southwest 2026.

50

Digital Assets

12

Physical Sites

21

Day Sprint

Visual Identity

The palette evokes both Liberal heritage and community trust, using high-contrast tones for rapid digital recognition across Scarborough.

#D32F2F
#1C1E21
#FFFFFF

Typography

Impactful
Sans-Serif:
Community Power

01

Proven Experience

8 years as MPP fighting for Scarborough Southwest. From Queen's Park to Ottawa - the same commitment, bigger platform.

Strategy Slides

Brand Identity & Localization

Localizing Your Message

Mention Local Landmarks

Reference Birchmount, Cliffside, Oakridge, and the Bluffs to make residents feel seen.

Multicultural Reach

Scarborough Southwest is diverse. Ensure captions are available in multiple languages.

Top Local Hashtags

#ScarbSW #ScarboroughSouthwest #TheBluffs #ScarbTO #KingstonRd

Campaign Tagline

"Scarborough Strong. Always."

Strategy

Localizing Your Message

Visual Brand Strategy

Color Palette

#D32F2F

#FFFFFF

#1C1E21

Key Typography

Headline: IMPACTFUL SAN-SERIF

Designed to mirror the urgency of "Building Scarborough Strong, Together!"

Branding

Visual Brand Strategy

SCARBOROUGH
STRONG.

This 50-asset suite moves beyond "branding" into "behavioral mobilization." We are combining Doly's 8-year track record with hyper-local grievance data to create an undeniable mandate for change.

50

Digital

12

Sites

21

Days

Overview

Scarborough Strong Campaign

Strategic Asset Gallery

Active Social & Print Deployment

Tactical Matrix

50 Points of Deployment - Real-time Status